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Grow Strong. Grow Smart. Grow Forward.

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We exist to deliver creative thinking and world-class transformational solutions across IP & content.

Papaya works with the leading broadcasters, brands and leagues to develop new entertainment IP that opens new frontiers for their constituents to engage in. 

More consistently.
More efficiently. 
Across all screens and experiences. 

Positioning our clients on the bleeding edge of not only Sports; but media, entertainment and commerce.

Our Expertise:

Premium Original Content

Our original series have been distributed globally in over 200MM HH’s and include the #1 highest rated/most watched original TV series in ESPN International’s history. 

D2C OTT Products

Creative development and build out of OTT products, including Football TV, a Papaya owned and operated D2C OTT broadcaster in development with the goal of serving and entertaining football fans across the globe

Premium Entertainment

We create daily and weekly studio based entertainment programming that delivers: consistency of use, maximum fan engagement and superior brand affinity.

Branded Content

Proud to have conceived and launched some of the most awarded (Clios, Telly’s, Promax/BDA), watched (hundreds of MM’s viewers across all regions) and profitable ($50MM+of incremental revenue) branded content IP for the leading broadcasters and global consumer brand such as Samsung, Kia, bwin, P&G, MasterCard, FedEx, Havaianas, Turkish Airlines, to name a few.

Digital Content Studios

Papaya’s CEO has been charged with overseeing the development, launch and operation of original, branded and digital content studios for the two leading global sports media brands.


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We provide strategy solutions around IP and value creation to some of the leading global media and entertainment companies.

Our Approach:

We believe fresh ideas, nurtured into high quality experiences, is what powers business success.

Our goal is to create timeless and meaningful entertainment products with real purpose and value. 

We imagine a better world through quality content that injects wonder and delight into the every day experience


Our success lies in our ability to serve our clients across the full lifecycle

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Select Clients:

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Papaya was founded by Esteban Apraez whose award-winning creative output has touched the lives of millions of fans, in every continent.

We’re proud to work with a global family comprised of the leading contemporary creators across TV, Film, Audio, Design, Animation, Commerce and beyond

We serve global clients out of Europe, with a personal presence in Berlin, Luzern and London

We love to treat our audience the way we would like to be treated, and live to create experiences around the things we love most; mainly football, sports, music, culture, film and art

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For more information please contact: