Digital Content Studios
Papaya was charged with developing every facet of a new digital content studio for Eurosport Digital
Built the overarching framework for the new division
Set the local and pan-regional strategy
Structured and budgeted the slate of original programming
Collaborated with senior leaders across Eurosport (CEO) and Discovery (President of Digital) to enact and roll-out across organisation
CEO was asked to serve as interim MD/Head of Programming overseeing all premium original content destined for D2C OTT player
Papaya also had full creative oversight of the brand identity and the overarching look and feel for the division
Highlights Across Europe
Discovery Nordics: Football Central
With the launch of Eurosport's D2C OTT product in Nordics and with an unmatched portfolio of football rights we designed a second screen Live-Spectacle showcasing the highlights from every corner of the European world in real time.
“Freemium” product that showcased the offering behind pay-wall.
Eurosport UK: The Five
A John Oliver like approach to Sports (blend comedy and important topics)
Engineered to work in both linear and digital on-demand and structured for segments to live independently, across all digital touch points.
Thematically, content has no expiration date, continuing to thrive and expand digitally across SoMe for weeks, if not months.