Inspired by the soul of the Havaianas brand, the show’s premise is simple: across a 7.3 KM stretch of beach that traverses Leme, Copacabana, Ipanema and Leblon, we find (punctuated by twelve numbered lifeguard posts/postos) a microcosm of Brazilian society.
From artists, hippies, fisherman, to rich divorcees and bankers, the show finds powerful characters and tells their universal stories, all the while delivering a vivid & panoramic view of contemporary Brazilian society. Oh, yeah, and they all wear Havaianas fip fops!
Show aired on Sony Brazil
Conceived, produced and activated Bwin’s most ambitious branded content platform.
Filmed in Madrid & Turin over the course of three weeks in close collaboration with Real Madrid & Juventus, the films capture the pure & wondrous emotion of the most defining moment in Sergio Ramos & Gigi Buffon’s careers. A cast that includes some of the world’s greatest players help provide an intimate perspective on “The Moment”, the meaning of it all, and how they themselves a for “their” Moment — days before the beginning of the World Cup.
The Moment aired across Sky Italia, and surpassed the one million views mark on YouTube