bwin

Conceived, produced and activated Bwin’s most ambitious branded content platform to date.  

Filmed in Madrid & Turin over the course of three weeks in close collaboration with Real Madrid & Juventus, the films capture the pure & wondrous emotion of the most defining moment in Sergio Ramos & Gigi Buffon’s careers.  A cast that includes some of the world’s greatest players help provide an intimate perspective on “The Moment”, the meaning of it all, and how they themselves prepare for “their” Moment — days before the beginning of the World Cup.

The Moment premiered on June 11, 2014 and in less than one week it had surpassed the 1/2 million views mark on YouTube.

BUNDESLIGA

Advise senior management on two core areas: International strategy & development and Original & branded content creation, development and exploitation.   The latter has included developing a comprehensive global competitive analysis, exploring new multi-screen global brand identities and functionalities that can be deployed anytime, anywhere - as well as - new potential content development ideas.  In all we’re working to set the right global approach to packaging the product, delivering the right value proposition to all partners, and most important of all, building new fans.

Advise senior management on two core areas: International strategy & development and Original & branded content creation, development and exploitation.  

The latter has included developing a comprehensive global competitive analysis, exploring new multi-screen global brand identities and functionalities that can be deployed anytime, anywhere - as well as - new potential content development ideas. 

In all we’re working to set the right global approach to packaging the product, delivering the right value proposition to all partners, and most important of all, building new fans.

HAVAIANAS

Created “The Posto Code” -  a new six episode Television series inspired by the soul of the Havaianas brand that’s set to begin production February, 2015. The show has been picked up by Sony Channel for Brasil & Latin America.   

The show’s premise is simple - across a 7.3 KM stretch of beach that traverses Leme, Copacabana, Ipanema and Leblon, we find - punctuated by twelve numbered lifeguard posts (postos) - a microcosm of Brazilian society. 

From artists, hippies, fisherman, to rich divorcees and bankers, the show finds powerful characters and tells their universal stories, all the while delivering a vivid & panoramic view of contemporary Brazilian society.   Oh, yeah, and they all wear Havaianas flip flops!

SAMSUNG 

An ESPN original digital mini-series showcasing how Samsung Mobile is helping to power the sports experience across the globe. Winner of countless awards, the series has been viewed over 10 million times on YouTube.

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