Welcome to the next generation storytelling company.

Welcome to PAPAYA.

We are a global content, marketing and strategy firm specialized in branded content, sports and ENTERTAINMENT

Turkish Airlines | ESPN Basketball Capitals | Summer 2013 Four part mini-series syndicated to over fifteen networks and broadcast across 130 million TV households across Europe, Middle East and Africa.

Turkish Airlines | ESPN Basketball Capitals | Summer 2013 Four part mini-series syndicated to over fifteen networks and broadcast across 130 million TV households across Europe, Middle East and Africa.

Havaianas | Posto Code | Feb 2014 | Pilot for a new TV series slated to premiere summer 2015 in Brazil

Havaianas | Posto Code | Feb 2014 | Pilot for a new TV series slated to premiere summer 2015 in Brazil

 We are transforming how brands, leagues, professional teams and institutions connect with fans in new, truly engaging and groundbreaking ways. 

MasterCard | Capitales del Futbol | ESPN | 2011 - ? |  The most successful original content series in ESPN International's history spanning four seasons (and counting) with over 35 million viewers across the Americas

OUR MISSION:
CREATE STORIES AND EXPERIENCES THAT ENHANCE LIVES


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We are proud to have created some of the most successful brand funded television series of the last decade reaching over half a billion viewers across the Americas, Europe, Africa and the Middle East.

WE EXIST TO MAKE CONSUMERS INTO FANS

Samsung Mobile | ESPN Project Teamwork |  12 part digital series that has been viewed over 10 million times on YouTube and is also the winner of AdWeek's Best Media Plan and honored with the Gran Prix at the Internationalist amongst others.

Samsung Mobile | ESPN Project Teamwork |  12 part digital series that has been viewed over 10 million times on YouTube and is also the winner of AdWeek's Best Media Plan and honored with the Gran Prix at the Internationalist amongst others.

AND BUILD MEANINGFUL AND SUSTAINABLE ASSETS FOR OUR CLIENTS

Doing so inspired us to build flexible new IP for MasterCard that became the company's most recognizable sports property and ESPN's most successful original series ever in Latin America.

Juventus | Martin Caceres | Central Defender | Uruguayan National Team Player | Starring in Bwin's "The Moment" Turin film 

Juventus | Martin Caceres | Central Defender | Uruguayan National Team Player | Starring in Bwin's "The Moment" Turin film 


Our inspiration and success comes from challenging the status quo – thoroughly rejecting the campaign modus operandi.  Our products work because we focus on delivering what THE PEOPLE WANT. And they stand the test of time because they harness the beautiful humanity and universality that drives a brand.

This is the philosophy that has made the creation and launch of successful television and digital series for companies such as Turkish Airlines, bwin, Samsung and Havaianas possible -- resulting in record breaking TV ratings, distribution and viewership across all screens, ultimately driving results through the line. 


WE LOOK FORWARD TO HEARING FROM YOU


Havaianas | "The Posto Code" premise is simple; across a 7.3 KM stretch of beach that traverses Leme, Copacabana, Ipanema and Leblon, we find - punctuated by twelve numbered lifeguard posts (postos) - a microcosm of Brazilian society.  From artists, hippies, fisherman, to rich divorcees and bankers, the show finds powerful characters and tells their universal stories, all the while delivering a vivid & panoramic view of contemporary Brazilian society.   Oh, yeah, and they all wear Havaianas flip flops!   

Havaianas | "The Posto Code" premise is simple; across a 7.3 KM stretch of beach that traverses Leme, Copacabana, Ipanema and Leblon, we find - punctuated by twelve numbered lifeguard posts (postos) - a microcosm of Brazilian society. 

From artists, hippies, fisherman, to rich divorcees and bankers, the show finds powerful characters and tells their universal stories, all the while delivering a vivid & panoramic view of contemporary Brazilian society.   Oh, yeah, and they all wear Havaianas flip flops! 

 

DFL/Bundesliga | International Strategy & Development | Advise senior management on content development and international growth.

DFL/Bundesliga | International Strategy & Development | Advise senior management on content development and international growth.

Bwin "The Moment" | Summer 2014 | Filmed in Madrid & Turin over the course of three weeks in close collaboration with Real Madrid & Juventus, the films capture the pure & wondrous emotion of the most defining moment in Sergio Ramos & Gigi Buffon’s careers.